Lead. Build. Succeed.
I’m the founder of GTMomentum, and the creator of our flagship offer, The Founder’s Sales Engine™ (TFSE). TFSE is a mutli-week sprint that helps B2B founders scale out of founder-led sales by building a complete, repeatable revenue engine. We work with SaaS, AI, tech services, and consulting companies across North America to sharpen positioning, fix outbound, and turn messy founder-driven deals into predictable pipelines.
Before GTMomentum, I led Canadian operations for SADA, scaling SaaS and services revenue and establishing the company as a serious competitor in the Canadian tech ecosystem. I later helped transform SADA into a services-first powerhouse by driving consultative, outcome-based sales across its enterprise accounts.
Since early 2025 I’ve partnered with founders and leadership teams to rebuild their go-to-market from the ground up by tightening messaging, rebuilding sales processes, and creating high-performance systems that keep growing without the founder in every deal. I bring twenty years of experience leading GTM strategy across Canada and the U.S., a track record of nine-figure sales impact, and a bias toward execution.
I build systems that win, teams that scale, and stories that sell.
Reviews & Recommendations
See how my past colleagues at my last company reviewed me.
See more kind words from past colleagues, clients, and executives on the Recommendations page above.
I’m happy to take personal reference calls to share the wonderful talents Ben can bring to your organization, either in a sales leader role, a country MD role, or as change agent for unlocking growth in your sales organization.
Peter FitzGibbon
SVP, SADA
Ben played a pivotal role in SADA’s successful transformation[…]. His unwavering commitment to putting the client first and his ability to instill that value across the organization were instrumental in this transition.
Paul Benjamin
Director of Sales, SADA
Ben is a smart, dedicated, and highly collaborative individual. I wholeheartedly recommend him for any position requiring strong sales leadership and a commitment to team success.
Brad Laudal
Account Executive, SADA